Action Auto Promotions Inc. has provided the organization and facilitation of demolition derbies at local celebrations and county fairs in Wisconsin, Iowa, and Illinois. For several years founder and President, Jerry Paulus, was a demolition derby driver and in 1973 moved to the promotional aspect. The business, first known as Jerry Paulus and Associates, changed its name in 1989 to Action Auto Promotions Inc. to better describe the variety of entertainment that is provided.
